The event's emblem is designed to be a visual representation of the fast-paced and efficient teamwork that hackathon promotes.
Top of the emblem is a simple speedometer that represents the 48-hour deadline. Flags subtly resemble axes or hatches - visual play on the term hackathon. The five stars above symbolize each team member.
The emblem's outline plays the part of a map pin, represents that hackathon takes place here/internally at Carvana for employees' ideas to be heard.
Bold, attention-grabbing usage of the event badge is intended to excite employees and encourage them to build teams and participate.
Heavy emphasis on clarity and legibility. The information is presented to employees in an easy to read, accessible manner.
BI-FOLD ENTRY FORMS
Bi-fold format allows for a conveniently sized pamphlet that streamlines the entry process. Printing the informational page and entry form on one standard letter sheet will reduce total printing costs.
Simple, stylish design for employees to show Carvana pride and event participation. Single color screen print to keep costs low.
Unused preliminary concept.